The thinking behind StrengthsWire.
We create experiences that wire confidence into your life. Grounded in research. Powered by real expertise. Built for busy people.
Why we exist
Imagine having the best leader you have ever worked with beside you every day. Teaching you what they learned. Giving you lenses nobody else gives you. Helping you grow without tearing you down.
That is what we are building.
StrengthsWire is a growing platform of programs across strengths, AI, leadership and more. Each one takes powerful ideas, pairs them with real practitioner expertise, and designs an experience that embeds the parts that matter for your context.
For individuals growing on their own terms. For organisations growing their people.
What we believe
Everyone is a star, not a circle
The world keeps trying to round people out. Your edges are the point.
Strengths beat weaknesses
Developing a strength gives exponential growth. Fixing a weakness only gets you to average.
Coaching should be amplified, not replaced
Great human coaching changes lives. We use technology to make it go further.
The people behind it
Octavia Maddox
Gallup-Certified Strengths Coach & FounderFormer Chief Product Officer at Kmart and Target (Wesfarmers), with senior roles at WooliesX, Westpac, AMP, and the Australian federal government. Executive MBA. Master of Technology.
Across two decades of leading teams and rolling out capability programs at Australia's largest companies, she kept seeing the same pattern: the moment someone truly understands what they are great at, everything shifts. Confidence returns. Energy comes back. Performance compounds.
She took the best of dozens of leadership programs and built StrengthsWire: a growing platform of curated programs designed to grow people, starting with strengths.
Common questions
What does "wiring in" mean?
When an idea stops being something you know and becomes something you do without thinking. Wiring it in means it becomes part of how you operate.
What programs does StrengthsWire offer?
Our first program is five weeks: Values, Points, Others, Edges, and Wired. You start with values, learn your Top 5, read other people's strengths, manage overuse, then wire it into daily action. We are building programs across AI, leadership, product strategy, design and more. Each one is self-paced with optional 1:1 coaching.
Does StrengthsWire work with organisations?
Yes. We work with teams and organisations to roll out capability programs and design experiences for your context. Get in touch to talk about what that looks like.
What makes StrengthsWire different?
The design of the experience. We take powerful ideas, pair them with real practitioner expertise, and create programs that embed the parts that matter. Not content you have seen before repackaged.
Why focus on strengths instead of weaknesses?
Gallup research shows people who use their strengths every day are 6x more likely to be engaged. Developing a strength gives exponential growth. Fixing a weakness only gets you to average.
Is StrengthsWire anti-coaching?
The opposite. We are anti-waste, not anti-coaching. StrengthsWire makes every coaching minute more efficient by giving people a foundation before or alongside their sessions.
Who is StrengthsWire for?
Individuals and teams who want to grow. The programs apply to life broadly, not just career. Designed for busy people who want depth without the time commitment of traditional programs.
Start with Week 1 free
Week 1 of the strengths program costs nothing. It might be your first aha.